The BlackBerry Z10 has been announced, but the first crop of hands-on reviews is already online.
There seems to be a consensus among our fellow tech reviewers. The new BlackBerry 10 OS is nice and fluid, and it's fast and capable, too. The BlackBerry Z is a great all-round smartphone with a high-quality screen and a great keyboard.
But the truth of the matter is, these things are no longer enough to get a whole new mobile platform up to speed - as Microsoft and Nokia would gladly confirm.
And despite their good qualities, the BlackBerry 10 and its first messenger, the Z10, may turn out to be just another flash in the pan, failing to really make a difference in an overcrowded market.
Still not convinced? Head down to the reviews:
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